Corporate Karma: How Business Can Move Forward
by Giving Back
By Peggie Pelosi-Gardiner
Reviewed: February 2007

I liked this book; it’s topical, timely, and reader friendly. By that I mean I found it easy to want to keep reading. I don’t necessarily like every book I recommend. Sometimes, I recommend a book that’s good for you, sort of like eating liver. Well, this little book is good for you and it “tastes great.”

Through her own journey as a top sales expert, coupled with her experience assisting with a philanthropic endeavor in Africa, Peggie tripped across her own purpose. She now helps corporations align with their orenda, or corporate soul, proving that purpose is profitable as well as productive.

She sites interesting statistics and backs up her claims with credible examples of companies who have made more money for their share holders by strategically aligning, in a sincere way, with meaningful charitable efforts, involving their employees and inspiring new levels of clarity and commitment.

Our corporate cultures today are being crushed—along with their employees—in the pressure to produce profits. But what kind of profits and at what cost? The author makes a lucid, insightful case for the connection between a company’s bottom line and its connection to a larger cause that is strategically aligned with its mission or purpose.

Having recently watched Al Gore’s An Inconvenient Truth, with its condemnation of North America’s corporate wastefulness and disregard for the global community in which we now live, I have new hope for the future. It looks a lot brighter with people like Peggie Pelosi-Gardiner promoting a message whose time has come.

Note: the book is to be published mid-February. You will be able to order a copy from Peggie at www.orendaconnections.com

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